Say goodbye to brassy, yellow tones. This purple shampoo is formulated to neutralize unwanted warmth and keep blonde, platinum, and gray hair looking fresh, bright, and salon-toned between visits.
Just a small amount, worked through damp hair for a few minutes, helps counteract brassiness while gently cleansing — no extra toning products needed.
Size: 237ml / 8 fl oz
Best for: Blonde, platinum, highlighted, and gray/silver hair.
How to use: Apply to wet hair, massage through, and leave on for 3-5 minutes before rinsing. Use 1-2 times per week, or as needed to maintain your tone.
Purple Shampoo for Blonde & Gray Hair — Brightening Toning Formula (237ml)
Product Overview Brass Neutralization Natural violet pigments work to neutralize yellow, orange, and brassy tones for a cooler, more sophisticated appearance. One-Step Solution Faster, effective formula addresses brassiness without complications, dyes, or tints - use once or twice weekly. Natural Color Correction Powerful color-correcting accelerator with blueberry and blackberry extracts for natural and color-treated hair. Gentle Scalp Care Sulfate-free, paraben-free formula specifically handmade to preserve vibrant hair color while being gentle on scalp. Versatile Application Works effectively on gray, white, blonde, silver, bleached, and salt-and-pepper hair to maintain cool tones. Product Description Address stubborn yellow and orange tones in your hair! Elevate the beauty of your blonde, bleached, gray, or white hair with our Purple Shampoo. This specially formulated treatment and tone accelerator is designed to help minimize the appearance of yellow and brassy tones, ensuring a vibrant, cooler, and more sophisticated appearance. Our purple shampoo is not a hair dye but a powerful color-correcting accelerator for natural and color-treated gray and blonde hair. It contains natural violet pigments from blueberry and blackberry extracts and works by depositing a violet tint onto your hair to help neutralize any unwanted tones. This formula combines these natural violet pigments with ingredients like Avocado Oil, Pomegranate Seed Oil, and Hydrolyzed Rice Protein to help balance hair color, ensuring smooth, soft, and healthy-looking hair. It delivers hydration to strands while effectively helping reduce overall brassiness appearance. Our formula is specifically handmade and crafted to preserve vibrant, true-to-tone hair color using natural ingredients. With the power of natural colors, our shampoo is absolutely safe, free from parabens, and exceptionally gentle on the scalp. It can be used with Just Nutritive Gray Hair Shampoo, Blonde Hair Shampoo, or your choice of regular shampoo. Depending on your hair care routine, swap out your regular shampoo for our purple shampoo every few washes or once a week. Benefits Helps neutralize yellow, orange, and brassy tones naturally Sulfate-free formula gently cleanses without stripping natural oils Natural violet pigments from blueberry and blackberry extracts Safe for all hair types including color-treated and highlighted hair Helps maintain color freshness and control brassiness appearance Free from harsh chemicals, synthetic fragrances, and artificial colorants Proudly made in the USA with premium natural ingredients 100% cruelty-free and vegan for ethical hair care How to Use To counter uneven and brassy tones in your hair, you must incorporate purple shampoo into your routine to help minimize brassiness and achieve a cooler tone. Adjust the frequency of use based on the level of brassiness. Following our guide on using purple shampoo is essential to achieve optimal results. Apply the Shampoo to Wet Hair: Dispense into your palms, then rub your hands together before applying to wet hair. Massage the shampoo: Massage in from root to tip, lathering the shampoo as you go. Focus on brassy areas: To knock out those unwanted yellow tones, focus on the areas that are particularly brassy. Let the Shampoo Sit: Depending on how brassy your hair is and how cool you like your color, let the shampoo sit for five to ten minutes. Rinse: Once the time has passed, rinse out your shampoo with lukewarm water. Follow with JustNutritive Purple Conditioner: It's best to follow up with our purple conditioner, which is formulated to add moisture back to your strands without compromising the results. Let it absorb for several minutes, then rinse away. In case of contact with eyes, please be sure to rinse immediately. If preferred, use gloves. Ingredients Aloe Barbadensis (Aloe Vera Hydrosol), Psidium Guajava (Guava Fruit) Extract, Citrus Sinensis (Orange) Peel Oil, Persea Americana (Avocado) Oil, Punica Granatum (Pomegranate Seed) Oil, Hydrolyzed Rice Protein, Salvia Hispanica (Chia) Oil, Ribes Nigrum (Blackcurrant) Seed Oil, Eucalyptus Globulus (Eucalyptus) Oil, Citrus Paradisi (Grapefruit) Oil, Decyl Glucoside, Citrus Bergamia (Bergamot) Oil, Vaccinium Uliginosum (Blueberry) Extract, Sodium Methyl Cocoyl Taurate, Lavandula Angustifolia (Lavender) Oil, Rubus Fruticosus (Blackberry) Extract, Rosmarinus Officinalis (Rosemary) Oil, Citrus Limonum (Lemon) Oil, Guar hydroxypropyltrimonium, Glycerin, Pelargonium Graveolens (Geranium) Oil, Methylcellulose, Caprylyl Glycol, Citric Acid, Panthenol (Vitamin B5), Acid Violet 43 (Cl 60730).
Banishing brassy tones has never been easier. Packed with natural violet pigments from blueberry and blackberry, this formula instantly neutralizes unwanted yellow and orange tones for a cooler, salon-fresh look.
Powerfully vibrant, exceptionally gentle. Unlike harsh purple dyes that strip your hair, our sulfate-free, paraben-free formula cleanses and brightens while deeply caring for your scalp.
Say hello to touchable softness. Infused with Avocado Oil, Pomegranate Seed Oil, and Hydrolyzed Rice Protein, it delivers intense hydration to lock in moisture, shine, and healthy-looking strands.
The ultimate one-step color corrector. Perfect for blonde, bleached, silver, white, or gray hair. Just use it once or twice a week to maintain your most sophisticated shade yet.
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